Mother of the Bride

Complement the wedding day

Confident. Radiant. Timeless.

Say goodbye to endless hours of online shopping and frustrating returns – our expert stylists will guide you through our extensive mother-of-the-bride and groom collection. We will guide you through the entire process to ensure you find the perfect ensemble to complement the bride or groom’s style and the wedding’s overall theme. We personally selected stylish, comfortable, and age-appropriate gowns and pantsuits that will make you feel confident and radiant on your child’s special day.

Mother-of-the-bride or groom attire can be viewed in our Salem, NH location through appointments only.

Frequently Asked Questions

It’s never frowned upon to start early, but you could be too late to order something new. Moms should start shopping about seven months prior to the wedding, with a decision begin formulated no later than five months prior. We do sell right out of our inventory for moms, so fear not if you are later than that. However, keep in mind that in-stock colors may not always be in line with the bride’s vision, so give yourself enough time in case we need to order a dress in another color.

Our philosophy carries over into all our collections, so you will always see our plus-size racks stocked with beautiful and diverse pieces.

We have a lovely array of pantsuits available for moms and grandmothers.

As with our lovely brides, we want to complete the circle and make sure you are looking and feeling fabulous before you leave our salon. We do offer on-site alterations for all special occasion attire as well.

We will never try to compete with department stores, as we consider our experience a great step up from what you’ll receive at the local mall. Our items range in price from $450 to $4000. The majority of our collection retails for between $650-$950, but we do have some very special pieces that are absolute gems you won’t find at other salons.

As we have grown, we have expanded our collections to include one-of-a-kind pieces you can treasure as an event guest. The items arrive all year round, so if you have an upcoming event, be sure to visit us for these unique looks.

An appointment is required for moms at our New Hampshire location. You are then guaranteed a stylist who will impart knowledge and lead you through the process of deciding on a gown. Our staff is trained regularly, and since we know this is all new to you, it’s important to us to serve you in a manner that will make you feel comfortable and cared for.

This season’s favorites

A woman wearing a teal pant suit.
A woman in a grey evening gown with a slit.
The back of a woman in a blue evening gown.
The model is wearing a pink dress.
A woman wearing a silver evening gown with a bow.
A woman wearing a blue evening gown.
A woman wearing a black evening gown.
A woman in an emerald green evening gown.
A woman wearing a long sleeved evening gown.

“There is a beautiful selection of mother of the groom/bride dresses. I purchased a beautiful dress and the alterations were perfect! Thank you for making me feel comfortable and classy on my son’s wedding day.”

– Annie D