Your special occasion destination.

We celebrate life’s special moments with you. Whether it’s prom, a gala, or your wedding day – our tuxedo and dress boutique dresses every body.

  • A woman is holding a wedding dress on a hanger.
  • woman wearing formal purple-blue dress
  • two men wearing black tuxedos and black bowties
  • woman wearing black sparkly dress with thin straps and high slit
  • young woman wearing a seafoam sparkly dress with no straps and a high slit

Where dreams meet reality

You dream it, we’ll find it. Our fashion and fit knowledge will put you at ease!

Our Collection

Handpicked. Unique. Stunning.

Bella Sera’s Salem NH location is a one-stop shop for all your wedding, prom, and black tie needs. We offer a wide selection of wedding dresses, mother-of-the-bride or groom attire, tuxedos, suits, and prom dresses to help you look and feel your best. Our collection was personally selected to meet the needs of everybody. We are committed to providing our customers with the best possible service. Our experienced staff is always ready to help you find the perfect outfit for your special occasion!

“I could not recommend Bella Sera enough! My consultant, the selection of dresses and the quality and prices of the dresses are unmatched. I ended up finding my wedding dress here and it was solely due to the quality of service I received!”

– Lindsay B

Discover your style

Each piece in our collection has been carefully curated to offer a diverse range of options for every taste and occasion. From the timeless elegance of tuxedos and suits to the breathtaking beauty of evening gowns and dresses.

Two women standing next to each other in a bridal salon.

Owners Lisa & Heidi

Meet Lisa, Heidi and a team of rockstar spirits

We opened Bella Sera Bridal in 2005 with a vision of offering wedding-gown shopping experiences that lift, empower and make every person walking through our door see, feel and know their beauty. It’s been an incredible, evolving journey of service and fashion. And it’s our passion. We pour ourselves into creating elevated, life-changing shopping experiences. We are joyfully backed by a team of smart, stylish rockstar spirits who equally feel sparked by what they do. Be blown away by it all. At Bella Sera Bridal, everyone is beautiful!

A person is embellishing a wedding dress with lace at a bridal salon.

Custom alterations

For a look that’s all you.

Our in-house expert tailors are ready to provide alterations to complete your look for your wedding dress, tuxedo, or mother-of-the-bride look!