For Our Brides

Your dream wedding dress

Find the best version of your authentic self

Our team of expert stylists are ready to make your wedding vision a reality! Explore our extensive size-inclusive wedding dress collections ranging from $1200-$5000 with sizes up to 32.

Every Bella Sera Bride who purchases a wedding dress will also receive a free tuxedo or suit rental for their groom when registering a wedding party of 6 or more. You will also receive a discount towards groomsmen tuxedos/suits. We have something for every body!

All wedding dresses can be appreciated in person through appointments only for our Salem, NH location. Please review our FAQ below and schedule an appointment to work with our expert bridal stylists. Our Salem NH location is appointment only.

Frequently Asked Questions

The adage “You are never too early, but you may be too late” applies to bridal gown shopping. Bridal gowns are rarely hanging in stock waiting for you to purchase them. Instead, we decide on a style, size and color together, then we place our order with the designer. The designer then puts our dress order in line behind every other order that has come before. We suggest you begin shopping about a year prior and have a decision made no later than nine months prior to your wedding date.

Our designers offer rush programs (fees occur) and in-stock delivery on some items. If you are very close to a wedding date, we always offer a dress off our racks, which will be discounted to you if they are more than a season old.

Bella Sera was founded in 2005 with the mission statement “Every Bride is Beautiful”, with the sole purpose of offering elevated service to all shapes and sizes. We continue to build our plus-size collections every season and pride ourselves on the diversity of styles we have on our racks.

Our gowns range anywhere from $1200-$4500. The average price of a gown at Bella Sera is $2100. If you are looking for a bargain, email or give us a call! We often sell inventory off the rack and we may have exactly what you are looking for.

We pride ourselves on the idea that we are and will remain a full-service salon. We want to take care of you from start to finish, so we have assembled a team of expert seamstresses that will tailor your gown to fit impeccably. We have won several BONS awards for our alterations department, and we are very proud to serve our guests throughout their entire journey.

We have sample sales twice a year, in the summer and winter. We price sample sale gowns at a reduced price and work together with you to find the perfect look at an absolute steal.

We no longer carry bridesmaid collections in our store due to the influx of online purchases, but we are always happy to chat colors and advise on how to pull your looks together.

We do carry menswear in our New Hampshire location. Every Bella Sera Bride receives a free tuxedo for their groom with an additional $50 off discount for groomsmen!

“I had a wonderful experience at Bella Sera… I felt like my opinions and thoughts were listened to and I actually picked a dress the consultant pulled later in the appointment based on what she could tell I was gravitating towards.”

– Allison D

What’s your wedding dress vision?

Bella Sera Bridal is proud to offer a wide variety of stunning wedding dresses from our exclusive in-house Bella Sera Bridal Collection and some of the most renowned designers in the industry, including Essense of Australia, Giselle Bridal, Lillian West, and Stella York.

Looks for every partner

The perfect white suit

Bella Sera proudly celebrates love in all its forms. Find your perfect white suit and create your perfect look with our stylists. Our wedding attire transcends traditional gender boundaries, allowing all couples to find the perfect outfits that reflect their unique style and identity. We believe that weddings should be a time for everyone to celebrate their love freely and authentically.

Two women in suits standing in a wooded area near a bridal salon.
A woman in a white suit posing in front of a bridal salon fireplace.
A bride and groom embrace in a field at sunset, capturing the essence of their special day.


Our seamstresses know their craft. Alterations and customization requests aren’t just about comfort, but creativity that delivers that epic, made-for-you look.

A bride putting on a veil with pearls.


Adding accessories to your wedding day look can help elevate your style and make you feel even more confident and beautiful on your special day. Bella Sera Bridal’s extensive collection of accessories includes jewelry, veils, belts, and shoes that can complement your wedding dress and help to create a look that is uniquely your own.

Bella Sera Brides

“They are amazing. They help you choose from a variety of selections that are in your budget. The staff and the seamstresses are phenomenal. They are there for you from start to finish. I felt like I was always a priority when I went in there from when I bought my gown, to the fittings and picking up my gown. I highly recommend Bella Sera Bridal for your bridal gown. You will not be disappointed.”

– Brianna S