For Our Brides

Your dream wedding dress

Find the best version of your authentic self

Our team of expert stylists are ready to make your wedding vision a reality! Explore our extensive size-inclusive wedding dress collections ranging from $1200-$5000 with sizes up to 32.

Every Bella Sera Bride who purchases a wedding dress will also receive a free tuxedo or suit rental for their groom and a discount towards groomsmen tuxedos or suits. We have a perfect look for everyone!

All wedding dresses can be appreciated in person through appointments only for our Salem, NH location. Please review our FAQ below and schedule an appointment to work with our expert bridal stylists. Our Salem NH location is appointment only.

Frequently Asked Questions

The adage “You are never too early, but you may be too late” applies to bridal gown shopping. Bridal gowns are rarely hanging in stock waiting for you to purchase them. Instead, we decide on a style, size and color together, then we place our order with the designer. The designer then puts our dress order in line behind every other order that has come before. We suggest you begin shopping about a year prior and have a decision made no later than nine months prior to your wedding date.

Our designers offer rush programs (fees occur) and in-stock delivery on some items. If you are very close to a wedding date, we always offer a dress off our racks, which will be discounted to you if they are more than a season old.

Bella Sera was founded in 2005 with the mission statement “Every Bride is Beautiful”, with the sole purpose of offering elevated service to all shapes and sizes. We continue to build our plus-size collections every season and pride ourselves on the diversity of styles we have on our racks.

Our gowns range anywhere from $1200-$4500. The average price of a gown at Bella Sera is $2100. If you are looking for a bargain, email or give us a call! We often sell inventory off the rack and we may have exactly what you are looking for.

We pride ourselves on the idea that we are and will remain a full-service salon. We want to take care of you from start to finish, so we have assembled a team of expert seamstresses that will tailor your gown to fit impeccably. We have won several BONS awards for our alterations department, and we are very proud to serve our guests throughout their entire journey.

We have sample sales twice a year, in the summer and winter. We price sample sale gowns at a reduced price and work together with you to find the perfect look at an absolute steal.

We no longer carry bridesmaid collections in our store due to the influx of online purchases, but we are always happy to chat colors and advise on how to pull your looks together.

We do carry menswear in our New Hampshire location. Every Bella Sera Bride receives a free tuxedo for their groom with an additional $50 off discount for groomsmen!

“I had a wonderful experience at Bella Sera… I felt like my opinions and thoughts were listened to and I actually picked a dress the consultant pulled later in the appointment based on what she could tell I was gravitating towards.”

– Allison D

What’s your wedding dress vision?

A bride in a strapless wedding dress with a lace overlay.
A beautiful woman in a wedding dress and cowboy boots.
woman wearing wedding dress with lace sleeves and bodice
wedding dress with deep v and lace detailing on the sides
wedding dress with see-through floral lace bodice
woman wearing lace mermaid bridal gown with no straps
A wedding dress with a long sleeve and appliques.

Bella Sera Bridal is proud to offer a wide variety of stunning wedding dresses from our exclusive in-house Bella Sera Bridal Collection and some of the most renowned designers in the industry, including Essense of Australia, Giselle Bridal, Lillian West, and Stella York.

Looks for every partner

The perfect white suit

Bella Sera proudly celebrates love in all its forms. Find your perfect white suit and create your perfect look with our stylists. Our wedding attire transcends traditional gender boundaries, allowing all couples to find the perfect outfits that reflect their unique style and identity. We believe that weddings should be a time for everyone to celebrate their love freely and authentically.

Two women in suits standing in a wooded area near a bridal salon.
A woman in a white suit posing in front of a bridal salon fireplace.
A bride and groom embrace in a field at sunset, capturing the essence of their special day.

Alterations

Our seamstresses know their craft. Alterations and customization requests aren’t just about comfort, but creativity that delivers that epic, made-for-you look.

A bride putting on a veil with pearls.

Accessories

Adding accessories to your wedding day look can help elevate your style and make you feel even more confident and beautiful on your special day. Bella Sera Bridal’s extensive collection of accessories includes jewelry, veils, belts, and shoes that can complement your wedding dress and help to create a look that is uniquely your own.

Bella Sera Brides

A bride and groom standing in a field with the ocean in the background, showcasing their wedding dresses.
A bride and groom strolling through a garden on their special day, the groom looking dapper in a tuxedo while the bride enchants in her exquisite wedding dress.
A couple posing for a photo on the porch of a bridal salon.
A bride and groom, elegantly dressed in their wedding attire, posing in front of a tree.
A bride in a wedding dress standing on rocks near the water, showcasing the elegance of bridal couture.
A bride and groom in a wedding dresses walking down steps.
A bride getting ready with her bridesmaids at a bridal store.
A bride and groom enjoying a romantic stroll on a pier near a gazebo, envisioning their dream wedding and the beautiful wedding dresses they'll find at a nearby bridal store or bridal shop.
A bride standing on the stairs in a bridal salon wearing a wedding dress.
A man and woman posing in front of a bridal tree.
A bride and groom walking down the aisle at a fall wedding, beautifully attired in their exquisite wedding dresses from a renowned bridal salon.
A stunning bride and handsome groom walking down the street, hand in hand, in front of a bridal store.
A bride in a wedding dress standing in front of a window at a bridal salon.
A bride standing in a field with her wedding bouquet, showcasing the elegant beauty of wedding dresses.
A bride and groom enjoying the autumn scenery while sitting on a swing in a bridal shop.
A bride in a white wedding dress sitting on a couch at a bridal salon.
A bride in a wedding dress standing in front of a bridal store.
A couple, wearing wedding dresses, standing on the beach at sunset.
A bride walks gracefully down the aisle with her father, cherishing a moment she dreamed of since her visit to the bridal salon.
A bride and groom posing in front of a wedding arch at a bridal salon.
A bride and groom standing on a deck overlooking the water at their wedding.
Two women standing in front of a vintage car outside a bridal store.
A bride and groom walking on a wooden boardwalk in their wedding attire.

“They are amazing. They help you choose from a variety of selections that are in your budget. The staff and the seamstresses are phenomenal. They are there for you from start to finish. I felt like I was always a priority when I went in there from when I bought my gown, to the fittings and picking up my gown. I highly recommend Bella Sera Bridal for your bridal gown. You will not be disappointed.”

– Brianna S