About Bella Sera

Our new Salem, NH boutique creates a space where everybody can find their next special occasion wear. Our collections include wedding dresses, tuxedos, suits, prom dresses, reception or rehearsal dresses, cocktail dresses, and more. Enjoy expert service from our rock star team and the guidance you can only expect from Bella Sera.

A store with a lot of dresses hanging on the racks.

About Bella Sera

Our new Salem, NH boutique creates a space where everybody can find their next special occasion wear. Our collections include wedding dresses, tuxedos, suits, prom dresses, reception or rehearsal dresses, cocktail dresses, and more. Enjoy expert service from our rock star team and the guidance you can only expect from Bella Sera.

A woman is putting on a wedding dress in a store.

We believe…

in creating moments

Bella Sera is more than just a boutique; it’s a destination for creating unforgettable moments. From the moment you step through our doors, you’ll be greeted by our rock-star team of stylists who are passionate about helping you find the perfect outfit for your special occasion. Whether you’re looking for a wedding dress, tuxedo, suit, prom dress, mother-of-the-bride/groom attire, or black tie ensemble, we have an extensive selection of styles and sizes to choose from. Our team is also highly knowledgeable about fabrics, complementary fits, and fashion trends, so you can be sure you’re getting the best possible advice.

But it’s not just about the clothes; it’s about the experience. At Bella Sera, we want you to have a fun and memorable time shopping for your special occasion. Our rock-star stylists are not only experts in fashion, but they’re also great listeners and problem-solvers. They’ll take the time to get to know you and understand your style and preferences, and they’ll work with you to find the perfect outfit that makes you feel confident and beautiful.

“I could not recommend Bella Sera enough! My consultant, the selection of dresses and the quality and prices of the dresses are unmatched.”

– Lindsay B

A note from our owners…

As we prepare to open our doors on our second location in Salem, NH, we are – without a doubt – beyond excited and humbled to have reached this milestone. We began our journey in Middleton, MA with only 900 square feet in 2005. This business, and our friendship along with it, has grown new and diverse facets, has given us a team of individuals we are proud to call family, and has provided us endless moments of heartfelt joy as we dress each individual who walks through our doors.

Entrepreneurship is not for the weak spirited. It takes endless amounts of optimism, guts, heart, savvy and faith. Sometimes it even takes tears. We have had our fair share of difficult moments, but our minds and hearts always come together to find solutions and forge ahead. We are best friends in life and in business, and we cannot wait to share our expertise and products with the great state of New Hampshire. We will see you very soon!

Warmly,

Lisa Almeida & Heidi Nicholson

Lisa Almeida
Heidi Nicholson

Co-owners Bella Sera Bridal MA and NH

Two women posing for a photo in a bridal shop, surrounded by wedding dresses.
The enchanting Tuscan market at dusk, illuminating a myriad of delightful treasures in its bridal store.

Make it a day at Tuscan Village!

Bella Sera’s second location is conveniently nestled in the heart of Salem, NH at the fabulous Tuscan Village. We are located just 30 miles north of Boston which is easily accessed from Interstate 93. We are happy to serve all of New England with wedding dresses, tuxedos, suits, prom dresses, and black tie special occasions wear. Come for the day to experience shopping, dining, music, and endless activities hosted by the wonderful owners of Tuscan Village. Enjoy a nightcap at the incredible Artisan Hotel. Learn more about Tuscan Village, and upcoming local events.

Two girls standing next to each other with the words girls inc.

Values & giving. We believe…

Girls, young women, and gender-expansive youth have the right:

  • To be themselves and to resist gender stereotypes.
  • To express themselves with originality and enthusiasm.
  • To take risks, to strive freely, and to take pride in success.
  • To accept and appreciate their bodies.
  • To have confidence in themselves and to be safe in the world.
  • To prepare for interesting work and economic independence.

This is why Bella Sera Bridal supports Girl’s Inc., an organization that encourages girls to be “Strong, Smart, and Bold” through direct service and advocacy. We donate $5 of every dress sale (bridal or occasion) to Girls. Inc of Lynn, MA. Donations are made monthly.