National Bridal Sale
July 11th to 19th

Our biggest sale of the year has arrived in New Hampshire. For nine days only, shop designer wedding gowns at 50% OFF with sizes up to 32.

Don’t miss your chance to say “Yes!” before someone else takes your dream gown. Book your appointment today!

Want VIP early access plus a swag bag valued at $500+? Grab your ticket to our Bubbles & Gowns Preview Night on July 10th.

Join the Top 20

Before the doors open to everyone, you have the chance to shop our sample sale collection first at our exclusive Bubbles & Gowns Preview Night on July 10th from 3PM to 7PM.

Enjoy first pick of our curated collection at 50% OFF, a glass of champagne, a swag bag filled with goodies for your big day valued at $500+, and a personal stylist for the evening.

Once these 30 spots, and gowns, are gone – they’re gone.
This is your sign to find your dream dress!

What Brides Are Saying

“I had the best time at Bella Sera Bridal of NH. The shop itself is clean, modern and absolutely beautiful with tons of selections of wedding dresses […] I came with a certain style in mind for my wedding dress and ended up selecting something completely different and absolutely beautiful! I felt like a princess in it. My stylist […] was kind, caring and made me feel so comfortable being a plus size bride. She brought out styles i was interested in and some she thought I should try. She was very professional but calming and warm. She made me and my 5 guests feel right “at home”. I can’t recommend Adriana and Bella Sera enough.

-Real Bride Jillian

“My wedding day wouldn’t be the same without the absolute gem of my Bella Sera dress! Bella Sera let me design the original dress and make customizations such as adding sleeves, swapping the color of the bodice from ivory to white, and adding a modesty panel to the neckline (that they let me choose the design of!) The work done by the seamstress is impeccable and my bridal attendant […] hyped me up at every single appointment until I picked it up! Everyone was floored by my dress and I danced away the whole night in it so that’s how you know it’s good!!”

-Real Bride Anna

“I came in to find a wedding dress and was absolutely blown away by how amazing [my stylist] was! She was efficient, incredibly polite, and refreshingly honest with her thoughts—which I truly appreciated. I felt like she genuinely cared about helping me find the perfect dress. I cannot recommend Bella Sera Bridal enough![…] The shop itself is absolutely adorable, and the entire staff has such a laid-back, welcoming vibe. I loved that my family and I were able to browse freely and pull any dresses we wanted to try on. The whole experience was unforgettable. Thank you, Bella Sera Bridal, for helping me find the one!!!!”

-Real Bride Hannah

Why Brides Drive to Salem NH

Wedding planning will hand you a hundred decisions that feel heavy. Finding your gown shouldn’t be one of them.

Bella Sera was built to be the calm in the middle of it with non-commissioned stylists who earn nothing from pushing you, samples cut to actually fit real bodies, and award-winning seamstresses just down the hall. No theatrics, no pressure, no “just imagine it on.” Just honest help finding the one, now at half the price.

That’s not a sale gimmick. That’s how we do every appointment. The 50% off is just the reason to book this one now.

Love the label, love the price

Justin Alexander

Stella York

Lillian West

and more exclusive looks from our Bella Sera Bridal Collection

Why Shop Bella Sera?

  • Non-Commissioned Stylists – Guidance without pressure: Our stylists are non-commissioned, which means their only job is to help you find the dress that feels right. No pressure. No pushing. Just honest guidance and genuine excitement for your moment.
  • Size-Inclusive Experience – Samples that truly include you: We proudly offer a size-inclusive experience with samples designed to help more brides actually see themselves in the dresses they love. Because bridal shopping should never be about “just imagine it.” It should feel real, empowering, and exciting.
  • In-House Seamstresses – Expert alterations, all in one place: Your seamstress should not feel like an afterthought. With in-house alterations, Bella Sera supports you beyond the sale, making the process smoother, more seamless, and more personalized from yes to aisle.
  • Curated Designer Selection – Beautiful gowns, thoughtfully chosen: Our collection is carefully curated to help brides find something unforgettable, fashion-forward, and true to their personal style — whether they want timeless romance, modern minimalism, or something no one else is wearing.

“The girls were really bent over backwards for us! They truly made it such a special experience. They have a beautiful selection of wedding dresses. I got my wedding dress there and they were just as excited as I was!
I would 10/10 recommend :)”

-Real Bride Elynn

Frequently Asked Questions (FAQs)

Yes! Sample sale gowns go home with you the day you say “YES!”. This is what makes the sale perfect for brides on a shorter timeline, destination weddings, or anyone who’d rather skip the wait.

Our sample sale bridal appointments are 1.5 hours long to give you plenty of time to shop our extensive collection and say “Yes!” to the dress.

Not at all. Sample sale gowns are the dresses brides have tried on in our boutique, so they may show very minor signs of being tried on — but they’re in excellent condition. A professional bridal cleaning before your alterations gets them perfectly wedding-ready. The discount is about making room for new collections, not about quality.

Yes, to help you find “the one” we will be offering 10% off bridal gowns that are not included in the sample sale.

Bring your mom, your besties, or your whole hype squad, but we suggest no more than 3 guests (including yourself) per appointment. During slower times (like weekdays), we can be more accommodating.

We will have bridal gowns with sizes up to 32 available during the sample sale.

The price range from $500 to $2,000 which guarantees there is something for everyone!

Brides interested in shopping the sample sale must book an appointment as we will only be offering these appointment types during specific times in the week. Click here to book your appointment.

We do, and we wouldn’t have it any other way. Bella Sera is, and will always be, a full-service boutique — meaning we walk with you from the first try-on to the final stitch. Our expert seamstresses are true experts, and our alterations department has earned multiple Best of the North Shore awards. Your gown will fit you perfectly, because that’s the whole point of finding it here.

Nude, seamless undergarments; a pair of heels close to your wedding-day height; and a completed form that you will receive via email. Most importantly, bring an open mind — many brides say yes to a gown they never expected!

It’s perfect for you. Because you take your gown home the same day, there’s no special-order wait. The sample sale is one of the fastest ways to a designer gown when you’re working with a shorter timeline.

If you find the one, yes. Sale prices and these specific gowns won’t be here after July 19. Many brides shop early to lock in their dream gown at half price, then simply store it until the big day.

No, this sale will apply only to bridal gowns that are pre-selected by our team.

Due to the nature of the sale, yes, all sales are final.

We’re excited to meet you and help you say “Yes!”